College Conversations Podcast
Episode 44: Proactively Addressing Advertising Issues
15 January 2023
Do you know the rules related to advertising the physiotherapy services you provide? Each month the College receives several calls and emails from physiotherapists and patients alike asking if offers of free services, use of comparative statements, or other common marketing practices are permitted by the College.
Episode 39: Restricted Activities Update
15 August 2022
Episode 35: Bringing Professionalism to Your Social Media Presence
15 April 2022
In this episode, Leanne speaks with Susan Paul of the College of Physical Therapists of British Columbia about trends seen among physiotherapists on social media. The episode starts with a discussion of the aspirational aspects of the Code of Ethical Conduct and who physiotherapists are called to be in all our professional interactions, including those that take place on social media. From there, Susan and Leanne go on to talk about core expectations established in the Standards of Practice, challenging scenarios that they have encountered in recent years, and key considerations related to professional communication on social media.